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About - Our Philosophy

"We stand together and work as one like the crew of a sailing boat setting out to brave the waves of an ever-changing business environment"

— ROMAN MÜHLMEIER

About - Our Philosophy, our Vision, our Mission and our Values

Our Philosophy

„We are working close to your heart!“

MUEHLMEIER has a rich history and is deeply rooted in the fashion industry.

The Philosophy of MUEHLMEIER is very much alive and is the driving force in our daily business:

To understand the anatomy of the female bust and the desires of women whether they live in Europe, Asia or in any other part of the world.

With our Bra Cups we want women feel better no matter if its in daily situations, special moments or in sports.

Our Vision

As an independent, medium-sized and family-run company, we envision a truly sustainable future which is based on innovation, customer needs and our responsibility for Mother Earth.

We offer our employees an environment in which working is desirable and fulfilling. We stand together and work as one like the crew of a sailing boat setting out to brave the waves of an ever-changing business environment.

In our vision, MUEHLMEIER is much more than just a Bra Cup brand: 

We want to embody a sophisticated feel-good lifestyle that will make every female customer part of the MUEHLMEIER family: "I wear a M-TEC Bra Cup close to my heart…"

Our Mission

Our mission is to achieve steady growth that allows us to focus on offering the best quality, the further development of our collection, employee loyalty and the needs of our customers.

We have made it to our mission to be the best breastshaping specialist in the world, by designing, producing and selling the best Bra Cups, with the best customized service possible.

Our Values

As a family-run and medium-sized company, we rely on long-term partnerships with our customers and employees. The female end consumer and the customer are always in the focus of all our attention.

Sustainability, team orientation and partnership are deeply rooted in our company culturePassion to innovate in all our areas guides our will to self-criticism and improvement.

We are a trendsetter in the fashion industry and strive to live up to the high standards of our brand.

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