News from the Breastshaping Specialists
March 28, 2022
MUEHLMEIER & Moritz Hendel pairing up in LINIE Trend magazine
In business you are better off alone… that just might be one of the worst pieces of business advice of all time. MUEHLMEIER thinks differently.
The company attaches great importance to strong joint product marketing strategies, in which MUEHLMEIER is at the side of its customers as a reliable Co-Branding partner. „Adding M-BraCup INSIDE value“ to the bra is at the heart of this strategy. In a sea of established brands, the point of differentiation is key.
The current issue of the German premium magazine for bodywear LINIE Trend includes a best practice ad example of the Co-Branding partnership with the German lingerie customer Moritz Hendel, and its traditional brand Format.
You will find the ad on page 111...
March 25, 2022
MUEHLMEIER article Modna Bielizna magazine
"Modna Bielizna" is the leading trade magazine in Lingerie and Swimwear in Poland.
The current issue also contains an article about MUEHLMEIER, about our innovative M-BraCup solutions and our proven services.
Feel free to take a closer look at page 114/115.
Read the article here...
February 15, 2022
MUEHLMEIER among the sponsors of Intima's Best Boutique Brand Awards 2022
The lingerie network including the French magazine Intima, Linea intima from Italy, Cyl from Spain, underlines from the UK and Sous from Germany have recently conducted a survey among the lingerie boutiques in Europe.
A panel of more than 500 carefully selected boutiques were invited to share their best performing lingerie brands and product categories, and vote their best-selling vendors of the year 2021 in France, Italy, the UK, Ireland, Spain and Germany. The results were revealed during a digital event which took place on January 25, 2022.
For the first time, MUEHLMEIER was honoured to take part and support this unique event of Best Boutique Brands in Europe.
Here you will find the interesting findings of the survey...